Cost Management in the Fast Food Industry

Cost Management in the Fast Food Industry The Fast food organization which the researcher intends to carry out research is owned by a leading fast food brand ÂÂ  it is the worlds largestÂÂ  fast foodÂÂ  restaurant company in terms of system units-over 36,000 restaurants around the world in more than 110 countries and territories. In 2008, its globalÂÂ  salesÂÂ  totaled more thanÂÂ  US$11 billion was created on October 7, 1997, asÂÂ  Tricon Global Restaurants, Inc. This organization is a world wide operator and franchisor of a broad portfolio of fast food restaurants. The head quarters of this organization are in United States. It has a wide range of brands:- The researcher is going to research on the Pizza Hut, as it is the prime brand . 1.1 Cost Control Generating revenue is the main aim of an organization. The maximum use of resources with least expenses is cost control. Cutting costs is the simplest way to improve your bottom line. Introducing a cost control system can bring immediate savings and ensure that you remain competitive in the longer term. But cost control needs to be carefully managed. While eliminating wasteful activities is clearly beneficial, indiscriminate cost cutting can lead to falling quality and poor morale. According to (Clement Ojugo ,2003) cost control means steps taken by management to assure that the cost objectives set down in the planning stage are attained and to assure that all segments of the organization function in a manner consistent with its policies. For effective cost control, most organizations useÂÂ  standard cost systemÂÂ  , in which the actual costs are compared against standard costs for performance evaluation and the deviations are investigated for remedial actions. Cost control is also concerned with feedback that might change any or all of the future plans, the production method, or both. (Michael M, 2001) defines; cost accountingÂÂ  establishes budget and actual cost of operations, processes, departments or product and the analysis of variances, profitability or social use of funds. Managers use cost accounting to support decision-making to cut a companysÂÂ  costsÂÂ  and improve profitability. Importance of cost control in Fast -Food Industry. The operations cost in a fast-food organization depends upon how accurately the costing strategies are applied. If the cost control strategies are applied with-out considering the operational side of the organization it will have negative results on revenue. According to (Ismail A, 2001) successful cost control strategies require inventory data updated. Author suggest best practice, cost control depends upon Frequency and timeliness of inventory which means daily business reports, weekly trading reports and monthly reporting. According to (Talyn. L, 2001) because food cost is usually one of the highest cost percentages in any establishment, it is important to know how to calculate it.ÂÂ  Whether it is a steak and seafood restaurant, a family restaurant, a pub or a martini bar, it is very important to know what the total food cost is. Author says that if the food cost is not learnt or pre calculated then the end result would be a lack or lose control over the food cost giving higher losses in return. According to (Jagels.M, 2007) the implementation of cost control has number of advantages. Quantify future plans: the cost control process compels operational managers to look ahead and follow the strategies applied by the cost controller. This identifies the shortfalls in sales and resources and provides the opportunity for measures to be implemented to overcome the difficulties. Set revenue objectives and targets: the cost control process provides the opportunity to set targets to reduce operational expenditure. The restaurants cost control is dependent on the operational staff. Communicate objectives: the cost control system provides a formal opportunity for higher level managers at divisional regional levels to set targets based on the long term objectives of the organization. Control business performance: the process provides a standard based on expected revenues and costs to which actual performance can be compared. Variance between fixed cost and variable cost identifies the o pportunity to maximize profits. (Wood.R, 2008) looks at cost control with a very practical approach. (Woods R, 2008) says that costing process in its entirely time consuming and therefore costly in terms of management time and resources. (Woods. R, 2008) argues that the cost and time involved are not justifiable because the end result is based on many unknown factors and the actual performance will almost certainly be different. This criticism needs to be considered in the advantages of the cost control system, because it forces managers to consider all relevant factors likely to affect their business and plan for the effective use of resources, and this requires both an internal and an external analysis. THE RATIONALE According to ( Cohen.L, 2000) rational is sensible reason to conduct a research study. The researcher finds fast food field interesting because of the researcher is presently in the same field. This research will help the researcher learn the fast food organization cost control strategies. The organization is fast food sector have different kind of budgets like Material, capital, operation strategies. To solve the problem of high cost and generate maximum profit. The researcher is working in the fast food industry which researcher wishes to research. The main concern in this industry is to serve people and have 100% customer satisfaction. In order to present the best of amenities, facilities and infrastructure to the guest the organization has to make some expenses which have to be planned and aligned with the help of cost control strategies from the revenues generated. 3. RESEARCH QUESTION This research is designed to answer the question Is the Fast- Food industry able to control cost and maximize profit? According to (Jagels.M, 2007) it is difficult task because of pilferage, lack of training to the new staff, adherence to standard recipe, perishables, etc should be considered while applying cost control strategies. According to(Ralston.C, 2004) fast food operations are people oriented and people driven, it is more difficult to effectively automate and control food costs than in any other non business organization. The costs in fast food operations are fixed cost but the sales revenue are totally unpredictable. With the above mentioned statements it can be considered that cost control is a difficult task in fast food industry. There for importance of cost control can be clear seen . Considering the details wastage details affecting the sales revenue will make perfect cost control for an organization. 4. RESEARCH HYPOTHESIS According to (Maxwell.J, 2005) a research hypothesis is the statement created by a researcher when they speculate upon the outcome of a research or experiment. The researcher here tries to assume that, those fast food organizations having a low food cost and higher profit are having the superior cost control strategies. In addition, those fast food organizations having a perfect cost control will be more profitable when compared to that fast food organization who often fumbles in cost control system. 5. RESEARCH OBJECTIVES According to ( Hussey.J, 1997) the underlying and overriding aims and purposes of a research or analysis exercise that is, what researcher specifically want to find out. The main aim of this research is to understand the cost control strategies in the fast food organization using costing as a tool The research objectives can be summarized as follows: To gain knowledge on how to do cost control To identify the cost control strategy in fast food organization. To analyze the importance of cost control in fast food organization, which contributes in keeping expenses in control and increase revenues. To develop a list of best practices of successful strategies, which controls the cost and helps in maximizing revenue? 6. RESEARCH METHODOLOGY According to (Zikmund.W, 2006) Methodology includes a philosophically coherent collection of theories, concepts or ideas as they relate to a particular discipline or field of inquiry. According to (Klein and Myers, 1999) Methodology refers to more than a simple set of methods; rather it refers to the rationale and the philosophical assumptions that underlie to particular study. 7. METHODOLOGICAL APPROACH According to (Creswell. J , ) a quantitative approach is one in which the investigator primarily uses post positivist claims for developing knowledge i.e. cause effect thinking, reduction to specific variables and hypothesis and questions, use of measurement and observation, and the test of theories. Employs strategies of inquiry such as experiments and surveys, and collects data on predetermine instruments that yield statistical data. The research approach will be deductive to bring out the best result of research findings. The researcher emphasizes on the cost control strategies of fast food organization so the nature of the methodology will be post positivist knowledge claims, experimental strategy of inquiry. According to ( Teddlie C 1998) quantitative research includes substantial amount of literature at the beginning of a study to provide direction for the research question or hypothesis. In planning quantitative study the literature is often used at the beginning of a study to introduce a problem or to describe in detail the existing literature in a section titled review of literature. In addition literature is also included a the end of a study which the researcher compares the results of the study with the existing findings in the literature. The research will be carried out keeping the research question in focus. There will be interviews and questionnaires. (Bryman et al 2008) suggest that a researcher should give respondents the closed ended questions where there is limited choice of possible answers. The researcher plans to give limited choice of answers but also at the same time open questions will be included in order to collect accurate and as much as possible information required in conducting the research. 8. RESEARCH METHODS AÂÂ  deductive argument is anÂÂ  argument in which it is thought that the premises provide aÂÂ  guarantee of the truth of the conclusion. In a deductive argument, the premises are intended to provide support for the conclusion that is so strong that, if the premises are true, it would beÂÂ  impossible for the conclusion to be false. (Winch. W, 1913) The researcher decides to adapt the deductive method of research, as the nature research is quantitative. According to (Thomas R, 2003) quantitative research uses numbers and statistical methods. It tends to be based on nuerical measurements of specific aspects of phenomena, rather than theory and words. According to (Glesne and Peshkin, 1992) careful sampling strategies and experimental designs are aspects of quantitative methods aimed at produce generalizable results. The researcher intends to find out the cost control strategy by interviews and questionnaires etc. The interview will be conducted with top level managers who are involved in cost control. The survey participants will be all working in research related areas. The semi structured interviews may start with an organizational questionnaire to gain company information such as numbers of restaurants, average revenue/cost per cover etc. The aim of the interview will be to find out the way cost control strategies are implemented. The principles they adapt to maximize their profits. 9. DATA COLLECTION AND ANALYSIS The researcher intends to perform the research in the organization where he is employed and therefore has been granted access to carry out the interviews and survey. In addition, it is believed that the researcher may require at least two more organizations to make a comparison of the cost control strategies and how are they implemented. The researcher is confident that he will be able to gain the required number of participating organizations in the research. Interviews: The researcher intends to conduct the research in the organization where he is employed. Hence to reach to the top level managers would not be a barrier. The interviews will be planned and organized well in advance, without disturbing the outlet operations. To make the most out of the interview of the managers, researcher plans to use some tools like spidogram, voice recording and collect relevant samples of past cost control if available. This will make the research more effective. According to (Zikmund.W, 2006) in an interview where is a face to face personal interaction between the interviewer and interviewee (respondent) has several benefits that help researcher obtain complete and precise information. The researcher highlights in gathering information through the interviews as face expression can be taken into consideration. (Zikmund.W, 2006) statement is very important as it is considered that 70% of the communication is a non verbal communication. Questionnaires: The researcher intends to prepare a questionnaire for the top level managers in operating department of an hospitality organization. Questionnaires will be based to find out different strategies, methods and plans made by top level managers. This will help the researcher in gaining knowledge about how the practical budgets are made compared to the theoretical. Survey: According to ( Vaus De D.A, 2002) a survey is not just a particular technique of collecting information; questionnaires are widely used but other techniques, such as structured and in-depth interviews, observation, content analysis and so forth, can also be used in survey research. The distinguishing features of surveys are the form of the data and the method of analysis. According to (Zikmund.W, 2006) the main purpose of surveys in research is to collect primary data, which is assembled specifically for the research. Survey is something asking people who are respondents for information using either verbal or written questions. It is better to conduct a survey in written form so that information can be kept as a record. 10. VALIDITY AND RELIABILITY Validity: The researcher intends to use of multiple sources of evidence, structured interviews and questionnaires (both open and closed question). The design of questions and survey will be based on understanding the cost control strategies, the interview and questionnaire will be used to make sure questions are understood as intended. (Saunders,et al 2008). If allowed by the respondent the researcher also wishes to record the interviews for future. To generalize over two organizations the cost control strategies multiple theoretical methods will be considered. According to (Saunders, et al 2008) the structure of interview and questionnaires must be consistent and understandable to each individual. Reliability: According to (Bryman, et al 2008) a research can be reliable when there is stability. The research can be stable when results are stable. The result of group of people or individual must not fluctuate. There is stability in research when the same process is used with everyone. The way of questions and interview must be same. Surveys to back up the interviews, and obtain views from different organization managers, for better understanding and in depth knowledge of the subject. According to (Saunders et al 2008) the participants involved in should understand the research in a same way; they must me asked the same questions in same way. 11. RESEARCH ETHICS The top level managers in hospitality organizations where researcher intends to research will be given a clear written description of the purpose, scope, and intended outcomes of the research. The name of the participating three hospitality organizations and the participating top level managers in the research will be kept confidential. The information gathered during research about the organization will not be presented in dissertation for the confidentiality of the organization. The research is being carried out as a academic requirement and no other intentions. The interview questions and questionnaires will be designed to examine only the strategies of forecasting and budgeting, nothing apart from that. The research interviews, surveys, or questionnaire will not be aimed at finding any other information which is not related to this research. According to ( Klein and Myers, 1999) suggest to use a hidden agenda which ensure confidentiality of the participant organizations and the individual participants in the surveys. 12. TIME SCALE Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. ( Wallace.C, 1952) The plan for the research project timescale is shown in the GANNT CHART. A brief summary of time taken from presenting research proposal to dissertation is shown below. 13. BUDGET The researcher has spent about GBP40 to GBP50 approximately on preparing this research proposal.

Modernist Style in Joseph Conrads Heart of Darkness :: Heart Darkness essays

Modernist's Experiments in Heart of Darkness In Joseph Conrad's Heart of Darkness, a chaotic form of writing takes place which is characteristic of the Modernist's experiments in their style of literature of stream-of-consciousness. Written before WWI took place, he spoke of a different type of chaos and uncertainty present in the world at this time; the issue of slavery. Heart of Darkness describes a voyage to Africa, common for the British still, despite the horrific treatment which was apparent of colonization. The chaotic, stream-of-consciousness style Conrad took on helped to display the confusion, and made the reader have to interpret for themselves what they thought the writer meant. Conrad experiments with this style, leaving some sentences without ending: "not a sentimental pretense but an idea;†¦something you can set up†¦and offer a sacrifice to†¦." (Conrad, Longman p. 2195), a very choppy form of literature and causes the reader to fill in the holes and interpret themselves, alone. Conrad skips about from talking of the "two women knitted black wool feverishly" at the gate of the city (of hell), to his aunt which he feels women are "out of touch with truth," to how the British are as "weak-eyed devil(s) of a rapacious and pitiless folly" (Conrad, Longman pp. 2198, 2199, & 2202). Conrad's mind moves about as ours d o along a large duration of literary monologue to convey to the reader the author's ideas, as interpreted by the reader. Conrad's narrative frame also continues his experimentation with literary form in Modernist style. Two separate monologues are present throughout Heart of Darkness. The first part starts out with an unnamed narrator aboard the ship Nelly, describing to himself, as well as to the reader, those aboard the ship, particularly Marlow. At first, the narrator is not known for sure to be a character aboard the ship until a few paragraphs later identify him as a person observing the others-"Between us there was, as I have already said," (Conrad, Longman p.

Benefit of watching television Essay

Many people think television has mostly a negative impact on their lives because television displays a lot of violence, gossip, and erotic things. They think watching TV will waste their time, disorder their thinking, and give bad demonstrations to their child. Actually, most people hold the wrong views about watching TV; it is beneficial to watch TV. Here are the reasons why. First of all, there is the information that I can absorb from television. Daily news, for example, has a lot of information that I never know about and reports a lot of incidents which happen around the world such as America sends army and air force to Iraq and catches its president, by the way, we can learn not only information but also about different societies, cultures, and customs I can not learn from news such as some strange traditions of a small city that I have never heard in China or another small country in the corner of the earth. Although I spend my time on television but I get something more valuable and helpful than what I consume. Secondly, there is the excitement that I can get from television when I am bored. There are many exciting movies on HBO, for instance, â€Å"Terminator I, II, and III† are very good movies to cheer me up. Many parents think that kind of exciting movies are too violent for their children to watch because they blame the movies for their children’s behavior rather than tell their children what is right and what is wrong; furthermore, parents and adults can watch â€Å"RoboCop† by themselves and they can enjoy the movie without worrying about their children learning bad things or violent behaviors from it. Last but not least, there is the stimulation that I can bring to my brain from the television such as the show – Super Millionaire. This program is very popular not only in America but also in my country – Taiwan because people can join the game in their homes with the participants at the television station, and this can stimulate my brain by thinking about and answering the questions even I can’t really get the bonus if I got the correct answer. Moreover, I can call in the show to win the prize if there is no winner today; this kind of television program suits both children and  adults; there is no bad influence or side effects. To sum up, it is in terms of absorbing information, getting excitement, and stimulating my brain so that television has no negative but only positive impacts on my life. If I want to learn or know something by another way instead of television, I truly believe that I will spend more time and more money to reach my goal.

Practice in Changing Verbs From Passive to Active Voice

In this exercise, you will practice changing verbs from the passive voice to the active voice by turning the subject of a passive verb into the direct object of an active verb. Instructions Revise each of the following sentences by changing the verb from the passive voice to the active voice. Here is an example: Original sentence:The city was nearly destroyed by the hurricane.Revised sentence:The hurricane nearly destroyed the city. When youre done, compare your revised sentences with those below. The school was struck by lightning.​This morning the burglar was arrested by the police.​One type of air pollution is caused by hydrocarbons.​An elaborate supper for the miners was prepared by Mr. Patel and his children.​The cookies were stolen by the Mad Hatter.​New York Citys Central Park was designed in 1857 by F.L. Olmsted and Calbert Vaux.​It was decided by the court that the contract was invalid.​The first commercially successful portable vacuum cleaner was invented by a janitor who was allergic to dust.​After Leonardo da Vincis death, the Mona Lisa was purchased by King Francis I of France.​The allegorical novel Animal Farm was written by British author George Orwell during World War II. Below are revised versions of the sentences in the exercise. Lightning struck the school.​This morning the police arrested the burglar.​Hydrocarbons cause one type of air pollution.​Mr. Patel and his children prepared an elaborate supper for the miners.​The Mad Hatter stole the cookies.​F.L. Olmsted and Calbert Vaux designed New York Citys Central Park in 1857.​The court decided that the contract was invalid.​A janitor who was allergic to dust invented the first commercially successful portable vacuum cleaner.​King Francis I of France purchased the  Mona Lisa  after Leonardo da Vincis death.​British author George Orwell wrote the allegorical novel  Animal Farm  during World War II.

Outsourcing and Third Party Companies Essay - 2017 Words

Outsourcing relates to a firm contracting with another firm to provide products or services which could otherwise be made in-house. The contracted third party company takes control of the work and it is accountable for the success of the work assigned. Many organizations today outsource services such as electronic mail services, payroll, and customer care call center services. A firm contracts with a company that has specialized in production or provision of a given service, where in many cases the company is located overseas. Having looked at what is all about outsourcing it is important to note that; a business outsources a job that it considers not to be the core business of the company. An insurance company for instance outsources its†¦show more content†¦Many companies contracted have specialized skills and knowledge in that service such that they can be able to do the work faster and using little resources since they do not spend extra money in providing worker benefi ts, and other overhead expenses are few. Outsourcing allows organizations to focus on their core business while other businesses are taken care of by their experts from outside the company. Therefore, resources that could have been used in production of outsourced jobs are used for the most important functions and operations of the business, which is focusing of important and scarce company resources on projects that are more crucial. The contracted firm handles the job outsourced since it has world class expertise and the most updated technology which a company could not have afforded to buy. Another reason for outsourcing is where a company wishes to expand; outsourcing is more economical in building foundations in foreign countries. A company that outsources achieves speed and quality products and services. An organization that outsources also earns a competitive edge through establishment of strategic relationships with high standards service providers. This helps an organization to be able to satisfy its customers fully. Having outsourced, training costs will be avoided where the contracted third party will concentrate on training issues. Risk management is also another advantage for relying on a third party since the company risks will beShow MoreRelatedCompetition And Sustainability For Reducing Production Costs1467 Words   |  6 PagesCompetition and sustainability in the third-party IT contracting industry in the United States are driven by economic factors such as outsourcing, globalization, mergers, and acquisitions (Rose-Anderssen, Baldwin, Ridgway, 2011). In turn, these factors shape and transform third-party IT contracting companies (Jancikova Brychta, 2009). IT outsourcing (ITO) is a business solution for reducing production costs (Desar McGee, 2010). This approach is used frequently in the operation of call centersRead MoreOutsourcing And Its Advantages For A Company1225 Words   |  5 PagesEXECUTIVE SUMMARY Outsourcing can have more disadvantages for a company if the company does not take major precautions before proceeding. The purpose of this report is to (1) identify major IT outsourcing risks. (2) How to minimize the risk to out rule the disadvantages. 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These firms or individualsRead MoreOutsourcing At Schaeffer : Outsourcing1707 Words   |  7 Pages Case Study 1 : Outsourcing at Schaeffer Gayathri Kadiyala Wilmington University TABLE OF CONTENTS Outsourcing definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Concept of outsourcing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦. 3 Outsourcing at Schaeffer †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Outsourcing: Outsourcing is a process of a company obtaining the services from an outside vendor. 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Expressions Of Grief, Loss And Mourning Essay - 1957 Words

Elizabeth Correll November 29, 2016 ENGL 227 Professor Tessone Expressions of Grief, Loss and Mourning in Romantic Poetry In A Philosophical Enquiry into the Origin of Our Ideas of the Sublime and Beautiful Edmund Burke writes, â€Å"It is the nature of grief to keep its object perpetually in its eye, to present it in its most pleasurable views, to repeat all the circumstances that attend to it†. Burke’s writing attempts to clarify the â€Å"pictorial, literary, cultural, economic and psychological† phenomenon of sublimity, explicating the ways in which power, vastness, obscurity and beauty intersect to form emotional response. A Philosophical Enquiry elucidates why so many Romantic poets and writers would make grief, mourning and death the subjects of their works; the limitless, obscure, infinite theme death corresponds to the existential, contemplative and introspective ideas Romantic writers were attempting to interrogate. Death is unknown and thusly, by Burke’s definition, sublime. But the subject of death in Roma ntic literature transcends the topic of corporeal death and explores the death of memory, of youth, of innocence and of the past. ‘Death’ becomes something that can encompass multiple forms and occur in different ways, and the exploration of this coincides with the existential, philosophical preoccupations of the time. Furthermore, the Romantic writers were grappling with a shifting, changing society that caused a sense of pervasive loss in their works; as artists,Show MoreRelatedA Critical Comparison Of Expressions Of Grief1419 Words   |  6 PagesA Critical Comparison of Expressions of Grief in Asia Death is universal and while grief is a common reaction to this inevitable occurrence, responses can be varied across Asian cultures. Ethnographic accounts reveal how grief and bereavement is expressed in this region and provides a basis for discussion. 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Gender Roles of Toys R Us free essay sample

To top it all off, the packaging for gender specific toys are color-coded- the boys’ toys are mostly in blue and the girls’, mostly in pink. Do children actually take the time to notice that the two different sections are clearly marked by different colors? In my small amount of research this matter is considerably downplayed by most children, who really just want their damn toys! I personally believe that Toys R Us clearly stereotypes girls by handling the majority of everyday life on the inside and men handling it on the outside. Heading over to the boys section, in blue a somewhat manly color, most will mainly see that the toys take on a roll of adventure and physical activity, most of which take place outside of the home. When I was a child about 90% of my play time took place outside, as I see the boys around my neighborhood playing outside throughout the day. We will write a custom essay sample on Gender Roles of Toys R Us or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Growing up as a boy, the best place for playing was obviously outside, demanding increased durability for boys’ toys. Take Tonka Trucks for example, which are made and marketed toward the male gender. They demonstrate versatility by being able to be played with inside as well as outside. Outside is probably more exciting for young boys, because they can fill the dump truck up with dirt, dig ditches and have their own little construction site. Through my research the most popular toy set to play with outside is the, â€Å"My Tool Kit, which teaches boys coordination and problem-solving skills needed to survive in the outside world. You can also find toys that reflect high paying white-collar occupations, like the, My Carry-Along Briefcase†, as a child I remember assuming men that carried brief cases must have been rich, as most boys see this and think, â€Å"power†. Generally boy’s toys prepare them for the real world. For example, the Electronic Rescue Center†, Police Communication System†, Emergency Action Set. Each of these toys teach young boys the importance of an occupation, generally teaching stereotypical male careers such as doctors, lawyers, policemen, and firemen. Manufacturers make and market these boys toys under the pre-conceived notion that boys will excel at these tasks. Oddly enough we don’t see many girls outside with their toys. Girl’s toys on the other hand, tend to be a little bit more on the feminine side, from Suzie homemaker type toys to beauty inspired toys. They are also stereotyping women and the expectations of the female role in society. From these toys girls learn that their roles take place in the home, including duties that require completion of household chores and nurturing the children. The descriptions on many of the packages tell the child the importance of their roles. For example, the script on the box of Baby Newborn doll set says, Without you, Baby Newborn could not survive. Through your love and support Baby Newborn can grow to be just like you. † Messages of this nature tell girls that only they can provide a child with the love and care they need to survive, reinforcing the stereotype that women stay home and take care of the children. In the end the bottom line is that most children will learn the values that parents instill in them, and not based on the toys that they play with. I cannot say that the toys that I played with when I was five, in any way made a difference in what I am doing with my life now. Just because the soccer balls are located in with the boy’s toys, does not mean that young girls cannot play soccer. The same goes for basketball and softball. Similarly, with boys toys, just because cooking sets and tea parties are not things that they play with at young ages, does not mean that they cannot be a chef when they get older and get jobsIn conclusion, a solid argument can be made that gender-specific toys affect the marketing tactics of major toy companies. In today’s society, there are two parent families and single parent families, in which both cases, many parents work at least part-time. Do parents even have time to think about these kinds of things? In talking with several parents for this project, many of them said that they do not think about the stereotypical messages that toys send to children. Many said that their children tell them what toys they would like to have, when they see them on television, in weekly newspaper ads or specialty holiday catalogs. When shopping, they select other toys based on the children’s preference, responsiveness to commercials and advertisements, as well as additional interests, such as sports, music, and media. In my opinion, parents, friend and other nurturing elements are the number one factors of children’s gender roles, although Toys R Us, holds back in no way to go along with the trend of the modern day stereo types and what they think will market towards